Making a "Perfect Sports Bra"

We've taken a technology that was developed to produce decorative strips of lace into one that will efficiently manufacture one of the most complex and demanding garments in your wardrobe.

Our objectives for a "perfect sports bra"

Dynamic Synergistic Performance

  • Holistic design where all parts "work together" to facilitate enhanced performance.
  • Use responsive and resilient fabrics that work synergistically with motion

Longevity - Product Life Cycle

  • Use materials with long lifecycle
  • Designs to keeping products in use for as long as possible by using high quality raw materials
  • Design timeless styles for long technical and aesthetic life
  • Design for ease of repair, recycle or composting

Ingredient Simplicity

  • Design for Circularity by using as few ingredients as possible to achieve performance objectives
  • Choose Low Impact Fibers and Eco-Friendly Materials
  • Use minimum elastic
  • Design textiles for disassembly/recycling

Efficient Manufacturing Practices

  • Manufactures locally to reduce carbon footprint
  • Use Eco-friendly materials to limit the amount of chemicals, water and wastewater used in production
  • Support products are manufactured in-house by the owner and a small team
  • Minimize the use of packaging and plastic

Design for Circularity

  • Design principles that focus on circular fashion that minimizes waste and over-production.

Is nipple movement the baseline for measuring a bra's support level?

You are correct r.e. tracking nipple movement. One of the primary sources of breast pain/discomfort during exercise is movement of relatively soft, elastic breast tissue relative to the relatively rigid body skeleton. Research shows that the nipple is a fairly representative marker of overall breast motion, being both somewhat centrally located on the breast and also furthest away from the body's overall center of mass so most affected by body movements in all 3 planes (up/down, side-to-side, in/out). Because of ground reaction forces coming up through the bodyeach time a foot hits the ground during the running stride, the up/down breast movement is most influences by what the body is doing during running. Hence I (and many other researchers) have paid most attention to vertical displacement as an indicator of overall sports bra support. I hope that makes sense! ~LaJean Lawson (Sports Bra Research and Innovation)

Lets Talk About Fabrics

...Building a thin yet effective multi-fiber engineered fabric that could create an adaptable sports bra. ~Dr. Adriana Gorea

Lets Talk About Manufacturing

Most of the innovation in sports bra design to date hasn't really been innovation, but the application of pre-existing solutions. ~Dr. Adriana Gorea

Lets Talk About Market & Money

Global Sports Bra market size was estimated at USD 7.79 billion in 2023 and is projected to grow at a CAGR of 6.1% from 2024 to 2030. This increase is fueled by a broader trend towards healthier lifestyles and the rise of fitness culture worldwide. The athleisure trend, where activewear is preferred not just for exercise but as casual, everyday clothing, has significantly contributed to the demand for stylish and comfortable sports bras that can be worn both in and out of the gym. ~Sports Bra Market Report