Outreach: The Lace-Maker Reimagined—A Timeless Craft Meets Modern Fashion

Subject: Press Release: The Lace-Maker Reimagined—A Timeless Craft Meets Modern Fashion

Dear [Editor’s Name],

I hope this email finds you well. I am reaching out to share an exclusive and inspiring story that I believe aligns perfectly with Vogue's celebration of innovation, craftsmanship, and sustainability in fashion.

Brad Jamison, founder of TEF Braids and Tensengral, is a modern-day lace-maker reinventing this centuries-old craft for the 21st century. Operating out of the Adirondacks, he has transformed antique lace-braiding machines into tools of modern innovation, producing intricate textiles that blend luxury with utility.

His designs bridge the elegance of traditional lace with unparalleled functionality—ranging from sustainable, zero-waste lingerie to high-performance athletic wear. Each piece is crafted with precision, using eco-conscious materials like Supima cotton and Tencel™, embodying the future of sustainable fashion.

Highlights of Brad’s work include:

  • Sustainability at the Core: Zero-waste production methods and timeless designs for longevity.
  • Innovative Craftsmanship: Adaptive lace textiles that perform seamlessly, whether in luxury bodywear or activewear.
  • Beyond Fashion: Applications extending to aerospace and medical fields, proving the versatility of this groundbreaking textile engineering.

This story ties the past to the future, where artisanal craftsmanship meets cutting-edge design, redefining how we view lace and its potential in modern fashion. It’s a compelling narrative for Vogue’s readers—one that resonates with heritage and forward-thinking innovation.

I would be delighted to provide more details or arrange an interview with Brad Jamison. Please find the press release attached for your consideration.

Thank you for your time, and I look forward to the opportunity to collaborate with Vogue.

Warm regards,
Terri Jamison
Outreach and Operation
www.tefbraids.com
www.tensengral.com
518-685-6039

Attachments: Press Release

FOR IMMEDIATE RELEASE

TEF Braids: How Lace-Making Is Leading the Charge in Sustainable and Functional Fashion

Adirondack Region, NY—The future of fashion is rooted in tradition, and Brad Jamison, founder of TEF Braids and Tensengral, is proving that heritage crafts like lace-making have a transformative role to play in the modern apparel industry. Through his innovative application of this age-old technique, Jamison has created a scalable, sustainable textile solution poised to revolutionize both luxury and performance markets.

Jamison’s journey began with repurposing early 20th-century lace-braiding machines, originally designed to emulate hand-crafted lace, and infusing them with modern programming. This reinvention of lace-making has allowed him to produce intricate, seamless garments with zero-waste production—a feature increasingly critical as fashion faces mounting pressure to address its environmental footprint.

Scalable Sustainability for the Modern Consumer
TEF Braids’ proprietary braiding process produces textiles that are not only sustainable but versatile. The materials are crafted directly into finished garments, eliminating fabric waste and cutting costs in the supply chain. Jamison’s use of eco-friendly fibers, such as Tencel™ and Supima cotton, aligns with growing consumer demand for transparency and responsible sourcing.

“At TEF Braids, sustainability is not an afterthought; it’s woven into every thread,” says Jamison. “We’re redefining what luxury means by combining elegance with purpose.”

From Couture to Performance Markets
TEF Braids’ applications extend beyond luxury apparel. Its flagship product line under Tensengral—a collection of adaptive, high-performance bras and athletic wear—highlights how functional lace can meet the demands of the activewear sector, a market forecasted to grow to $455 billion by 2028. The company’s emphasis on innovation positions it at the nexus of fashion, function, and technology​.

A Vision for the Industry’s Future
TEF Braids represents an emerging movement in fashion manufacturing: the integration of artisanal craftsmanship with cutting-edge technology to achieve both scalability and sustainability. The brand’s zero-waste model and investment in circular design address the critical challenges of overproduction and resource inefficiency in the fashion sector.

With the global push for net-zero emissions and stricter sustainability mandates on the horizon, TEF Braids’ solutions could offer a blueprint for the industry’s future.

For more information about Brad Jamison and TEF Braids, visit TEF Braids or Tensengral.

Terri Jamison
Operations & Outreach
www.tefbraids.com
www.tensengral.com
518-685-6030