Outreach: The Lace-Maker Reimagined

FOR IMMEDIATE RELEASE

The Lace-Maker Reimagined: TEF Braids Brings Timeless Elegance to Modern Fashion

New York, NY—In a harmonious fusion of history and innovation, Brad Jamison, founder of TEF Braids and Tensengral, is redefining the craft of lace-making for the 21st century. Drawing from centuries-old techniques and reimagining them with cutting-edge technology, Jamison’s creations bridge luxury and utility, offering garments as stunning as they are sustainable.

Operating out of the Adirondacks, Jamison breathes new life into antique lace-braiding machines, modernizing them with CAD systems to craft textiles unlike any other. His intricate designs evoke the romanticism of traditional lace while delivering unmatched functionality. From luxurious lingerie to high-performance athletic wear, these textiles seamlessly balance delicacy with strength, beauty with purpose.

“At its core, lace is a symbol of artistry and innovation,” says Jamison. “We’ve taken this timeless craft and transformed it into something that not only celebrates its heritage but also meets the demands of today’s world.”

Luxury Meets Sustainability
TEF Braids’ signature fabric is a triumph of design and sustainability. Unlike conventional fabrics, each piece is braided in a single, zero-waste process. Using materials like US-grown Supima cotton and Tencel™, garments are crafted with an eye toward both luxury and environmental responsibility. The reversible AMBI bras, for example, embody this ethos with their adaptive fit, minimalist seams, and versatility for day-to-night wear​

The Future of Functionality
What sets Jamison’s work apart is the functionality of his textiles. Braided lace garments conform to the body, offering fluid support that adapts to movement—perfect for athletic and activewear. Yet, these pieces remain undeniably elegant, proving that performance and style can coexist without compromise​

A Craft for All Time
With a catalog of over 1,000 exclusive patterns, TEF Braids blends the artistry of lace-making with the possibilities of modern engineering. Jamison’s textiles are not confined to fashion; their structural versatility has applications in industries ranging from aerospace to medical technology. This vision cements lace not just as a relic of the past but as a material for the future.

TEF Braids and Tensengral invite you to rediscover the lace-maker’s legacy—where timeless beauty meets sustainable innovation, and tradition shapes the future of fashion.

For inquiries, please contact:
TEF Braids